Media and Communications Services

The Media and Communications Unit is responsible for coordinating directorate communication activities, including branding, communication products, communication activities, advertising and public affairs advice. It is also responsible for the delivery of digital and traditional communications products.

The Unit manages:

  • the promotion of public education including through media and events (schools and Directorate)
  • strategic communications
  • the Education Directorate’s social media presence (including Facebook, Twitter and Instagram)
  • updates and additions to the Education Directorate website and Index intranet
  • graphic design, video production and publications
  • internal communications including the Schools Bulletin.

There are many good news stories in our schools and across our Directorate, please contact the Media and Communications Unit to discuss the best way to tell people about it. 

There are several communications channels that can be used to promote or create awareness, depending on the target audience. These include social media, mainstream media, Directorate/school website, publications, videos, internal communications and events. Please contact the team to discuss how best to get your message across.

There is a whole-of-government policy and guidelines to help staff understand their responsibilities when dealing with media communications and community engagement as part of their job. The ACT Public Service Media Communications and Engagement Policy and Guidelines are available on the ACTPS Employment Portal.

The ACT Government is committed to the principles of 'Open Government', which means:

  • transparency in process and information;
  • participation by citizens in the governing process;
  • public collaboration in finding solutions to problems and participation in the improved well-being of the community

Accordingly, the Government is committed to engaging effectively with its citizens in a meaningful, accountable, responsive and equitable way.

Effective community engagement has real benefits for both the Government and the community alike through access to new ideas, sharing of skills, experiences and knowledge, and consequently developing a clearer understanding of each others' priorities, needs and expectations.

Please contact Media and Communications to discuss potential community engagement activities.

The Your Say public website aims to engage the community online, to share ideas and provide feedback on ACT Government projects and initiatives. It complements but not replace traditional face-to-face engagement activities including workshops, displays, forums and mail outs.

Visit the website to view the range of ACT Government community engagement projects:

The Media and Communications Unit manages the Directorate’s social media channels including Facebook, Twitter and Instagram. We can also provide advice for schools on how to best use these channels. The ACT Government Social Media Policy provides advice and assistance on how to use social media in a work capacity and can be accessed on the CMTEDD website.

In addition, schools are required to adhere to the Public School Social Media Principles word icon (22kb).

Advice for Employees using social media is available from People and Performance: Advice for Employees Using Social Media word file (68kb)

Information about eSafety is available on the eSafety Commissioner’s website.

All media requests must be coordinated by the Media and Communications Unit. Schools or staff contacted by representatives of the media should direct the call to the Media and Communications Unit on 620 54196 or by email to This approach is set out in the ACT Public Service Media and Communications and Engagement Policy and Associated Guidance which can be accessed on the ACTPS Employment Portal Policies and Guidance webpage (listed as Media Communication Engagement Guidance and Media Communications Engagement Policy).

More information about the Directorate process is available on the Media Alerts, Releases and Responses page.

Media Permission Form word icon (61kb)

MLAs, MPs, Senators, overseas officials and other dignitaries often request to visit public schools to participate in meetings, school activities or to hold media/promotional events. The VIP School Visit Protocols provide guidance to visiting VIPs, schools and the Directorate in managing such requests.

If you would like to edit existing web content or propose new content for Index or the Directorate's website, please send an email to outlining the request, including:

  • URL
  • page name
  • heading
  • new content
  • new documents.

Note: All new content proposed for the Directorate's internet and intranet sites must be cleared by the relevant Director and then the Media and Communications Unit.

For more details on the process go to EDU Website and Index Updates.
Content and documents needs to meet web accessibility guidelines. For more information go to Web Accessibility or contact the Media and Communications Unit.

Many options are available to assist with your graphic design or video needs. For complex or high-profile projects, the Media and Communications Unit includes a videographer and graphic designer who can assist with the process from concept development to final product delivery.

To start this process, email with the completed video (443kb) or

graphic design (311kb) request form.

For simple or ‘business-as-usual’ projects, creation of PowerPoint presentations, policy or procedure documents and more, Education Directorate-specific templates are available. These templates include all the necessary logos, colours and fonts, and adhere to all relevant ACT Government branding guidelines.

The ACT Government Branding Guidelines are available on the ACT Government Design and Branding Guidelines website. The Guidelines provide advice on the correct use of all ACT Government logos.

Templates and Logos

All ACT Government advertising, including print, radio, television, digital and outdoor, must be booked through the new Media Placement and Advice category of the Creative Services Panel.

The ACT Government has appointed two agencies for media placement and advice. The Tilt Agency will provide media placement and advice for campaign advertising and for non-campaign advertising (one off ads such as public notices) the agency is Adcorp.

Non-campaign advertising can be arranged by contacting Adcorp (details in the Buying Advertising Guide on the Procurement site.)

For longer advertising campaigns, please contact the Media and Communications Unit for assistance.

The Directorate has several methods of communicating internally, including the Schools Bulletin, Education Support Office Alerts and All Staff Alerts. For more details on how to communicate through these channels go to Directorate internal communications.

Information can also be communicated through the homepage of Index (ClassACT and What’s On sections). Details on how to submit content for these sections is available on the Website and Index (intranet) Content page.

The Directorate’s Internal Communications Strategy Word icon (142kb) outlines the purpose behind the internal communications channels.

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