The Media and Communications Unit is responsible for coordinating directorate communication activities, including branding, communication products, communication activities, advertising and public affairs advice. It is also responsible for the delivery of digital and traditional communications products.
The Unit manages:
- the promotion of public education including through media and events (schools and Directorate)
- strategic communications
- the Education Directorate’s social media presence (including Facebook, Twitter and Instagram)
- updates and additions to the Education Directorate website and Index intranet
- graphic design, video production and publications
- internal communications including the Schools Bulletin.
There are many good news stories in our schools and across our Directorate, please contact the Media and Communications Unit to discuss the best way to tell people about it.
There are several communications channels that can be used to promote or create awareness, depending on the target audience. These include social media, mainstream media, Directorate/school website, publications, videos, internal communications and events. Please contact the team to discuss how best to get your message across.
ACT Public Service Media and Communications Engagement Policy
There is a whole-of-government policy and guidelines to help staff understand their responsibilities when dealing with media communications and community engagement as part of their job. The ACT Public Service Media Communications and Engagement Policy and Guidelines are available on the ACTPS Employment Portal.
The ACT Government is committed to the principles of 'Open Government', which means:
- transparency in process and information;
- participation by citizens in the governing process;
- public collaboration in finding solutions to problems and participation in the improved well-being of the community
Accordingly, the Government is committed to engaging effectively with its citizens in a meaningful, accountable, responsive and equitable way.
Effective community engagement has real benefits for both the Government and the community alike through access to new ideas, sharing of skills, experiences and knowledge, and consequently developing a clearer understanding of each others' priorities, needs and expectations.
Please contact Media and Communications to discuss potential community engagement activities.
The Your Say public website aims to engage the community online, to share ideas and provide feedback on ACT Government projects and initiatives. It complements but not replace traditional face-to-face engagement activities including workshops, displays, forums and mail outs.
Visit the website to view the range of ACT Government community engagement projects: https://yoursay.act.gov.au/about/community-engagement
Mainstream Media (queries)
Protocols for MLA/MP/Senator and other dignitary visits to Canberra Public Schools
MLAs, MPs, Senators, overseas officials and other dignitaries often request to visit public schools to participate in meetings, school activities or to hold media/promotional events. The VIP School Visit Protocols provide guidance to visiting VIPs, schools and the Directorate in managing such requests.
Directorate Website and Index
If you would like to edit existing web content or propose new content for Index or the Directorate's website, please send an email to EDUMedia@act.gov.au outlining the request, including:
- page name
- new content
- new documents.
Note: All new content proposed for the Directorate's internet and intranet sites must be cleared by the relevant Director and then the Media and Communications Unit.
For more details on the process go to EDU Website and Index Updates.
Content and documents needs to meet web accessibility guidelines. For more information go to Web Accessibility or contact the Media and Communications Unit.
Graphic Design and Videography Work, Templates and Logos
Many options are available to assist with your graphic design or video needs. For complex or high-profile projects, the Media and Communications Unit includes a videographer and graphic designer who can assist with the process from concept development to final product delivery.
To start this process, email EduVideoDesign@act.gov.au
with the completed video (443kb)
graphic design (311kb) request form.
For simple or ‘business-as-usual’ projects, creation of PowerPoint presentations, policy or procedure documents and more, Education Directorate-specific templates are available. These templates include all the necessary logos, colours and fonts, and adhere to all relevant ACT Government branding guidelines.
The ACT Government Branding Guidelines are available on the ACT Government Design and Branding Guidelines website. The Guidelines provide advice on the correct use of all ACT Government logos.
Templates and Logos
All ACT Government advertising, including print, radio, television, digital and outdoor, must be booked through the new Media Placement and Advice category of the Creative Services Panel.
The ACT Government has appointed two agencies for media placement and advice. The Tilt Agency will provide media placement and advice for campaign advertising and for non-campaign advertising (one off ads such as public notices) the agency is Adcorp.
Non-campaign advertising can be arranged by contacting Adcorp (details in the Buying Advertising Guide on the Procurement site.)
For longer advertising campaigns, please contact the Media and Communications Unit for assistance.
The Directorate has several methods of communicating internally, including the Schools Bulletin, Education Support Office Alerts and All Staff Alerts. For more details on how to communicate through these channels go to Directorate internal communications.
Information can also be communicated through the homepage of Index (ClassACT and What’s On sections). Details on how to submit content for these sections is available on the Website and Index (intranet) Content page.
The Directorate’s Internal Communications Strategy (142kb) outlines the purpose behind the internal communications channels.
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